Stone Cold Steve Austin Shares His Take on WWE’s Sale to Endeavor

Wrestling legend “Stone Cold” Steve Austin recently shared his thoughts on the acquisition of WWE by the Endeavor Group. The deal, reported in April, has led to the merging of WWE with UFC, forming a new publicly traded entity under the symbol TKO, with a market valuation of $21 billion.

During his appearance on the SI Media Podcast, Austin expressed that the WWE-Endeavor deal was not surprising to him, and he viewed it as a logical business move. He stated, “I wasn’t shocked at all. It had been in the grapevine, and it happened, and it kind of made sense. UFC did it, so why not WWE?”

Austin also commented on the importance of maintaining a wrestling-focused leadership within WWE, despite the change in ownership. He said, “Triple H went out and cut that promo saying they’re not going anywhere, meaning the people that are running WWE. I think it needs to come from a wrestling-minded family type thing, or those key players. That’s a tricky business. Not everybody with a television background walks into the wrestling industry or the sports industry and can produce great results. So you keep the people running it that do because they know their fanbase as well as anybody.”

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