WWE plans another unprecedented stipulation at WrestleMania 39

Posted at:

02/02/2023

3:37 pm — Updated ago: 4 months

While fan reactions to the first “Pitch Black Match” were mixed, WWE is reportedly excited about the idea of more Pitch Black Matches, especially when sponsors are in place.

According to The Hollywood Reporter, WWE is on track to bring in between $14 million and $15 million in sponsorship revenue for WrestleMania 39, a new record for the event. WWE is already planning to have a sponsor for the post-WrestleMania press conference at Peacock, just like they did at the Royal Rumble.

Another financial success from the Royal Rumble, the “Mountain Dew Pitch Black Match” between Bray Wyatt and L.A. Knight, is also set to be replicated. WWE Senior Vice President and Head of Global Sales and Partnerships Craig Stimmel says there will be “surprises” at this year’s WrestleMania, likely involving new sponsor Cinnamon Toast Crunch, a cereal brand.

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